We’re updating our site. About time I hear you say. Yea!
Getting creative with lots of exciting stuff in the pipeline.
Follow us on our eyewear journey…coming soon.
NJAO (not just any optician).
Here are a few pics of our trip to Silmo at the end of September. There was plenty to see at the exhibition halls, a lot to take in. For Bryden Opticians, it was interesting to be there and experience the French culture and attitude to sight and eye wear, as well as spotting new trends and innovative products.
I think the one product that we loved the most for it’s innovation and uniqueness was Herrlicht. Truly stunning handmade wooden frames, surprisingly light but not so surprisingly a bit too expensive for us. The man who crafts each pair of frames was there in a small unassuming stand. We were definitely charmed by the quality of the product and the love and care that goes into his work.
We were also inspired by some of the business people and entrepreneurs who have started their own businesses and are trying to grow even though the economic climate is so shaky.
Silmo 2011 was fun and informative, however it was an eye opener in other ways. We found some aspects of the exhibition a bit silly…such as one stand (unnamed here haha) being closed off with bodyguards at the door and you had to make an appointment to be allowed in to view the products…a little too pretentious for our taste. Needless to say, we didn’t bother making an appointment. All part of the spectacle that is Silmo I suppose!
Later that evening, we were in a cool bar called Schmuck (on rue de conde) and made friends with the barman, Julien. We asked him why there seemed to be about seven opticians on every street in Paris. He explained how the health system was different there, those opticians being mainly only retail outlets and people were encouraged to buy new glasses every year. One big reason is that the French see eyewear as a fashion accessory. Very different to the ‘specky four eyes’ stigma that remains here in Northern Ireland. The people that we saw on the streets, on the trains, in the cafes and restaurants wore very trendy but classic frames and it looked effortlessly stylish.
Overall, the time spent in the beautiful city of Paris was fabulous. We have been before but it was only during this short visit that Paris and the French people seduced us into wanting to return again soon.
Did you know that we moved premises in June this year? We are now situated on Main Street, Newtownstewart. The beautiful interior was done by Alan and his father and it is really stunning. Who needs professional shop fitters when you’ve Alan’s dad around? Hmmm…could be another business idea haha.
Come and see it for yourself.
So Alan and I have booked our trip to Paris for the end of this month and we can’t wait! Silmo is one of the largest optical trade fairs in the world with four huge halls filled with 1,000 exhibitors and 35,000 visitors.
Held over 4 days Silmo is the venue for the entire optics and eyewear industry including research, health, manufacturers, technology, fashion, design, and more.
The Silmo website says: “Galvanising creativity, stimulating the imagination, facilitating visits by professionals … SILMO boasts an action packed programme with a variety of events complementing an impressive roster of exhibitors from the following sectors: sunglasses and optical frames, lenses, contact lenses, technological equipment and store design and layout.”
So what will we be looking for? We’re especially interested in finding new suppliers for frames that we know will be loved and desired by our patients, frames that are of high quality, fashion forward but wearable and affordable.
Also, we want to be inspired by what others are doing, we want to improve our window displays, find out more about the use of technology, and news on health provision.
We’ll be there for two days and hope to cram as much in as possible, and of course wander the romantic streets of Paris in the evenings, divulge on food and wine and soak up the atmosphere.
Ahhh…it’s a hard life.
After almost four years of trading in Newtownstewart, Bryden Opticians is finally online! We have just moved into stunning new premises on Main Street and with a new lease of life we’ll be updating this site as much as we can with health information, eyewear trends and offers.
We hope that this will be another way to communicate with our valued patients and those with an interest in eye health and fashionable eyewear.
Thanks for stopping by and we hope to see you soon!